Man standing on a high point above a shrubland landscape

Our Vision


We envision a world where Africa’s people and wildlife coexist and thrive in vibrant, healthy landscapes.

We're working to realize our vision through innovative efforts on the ground and unrivaled community engagement expertise that together drive effective, measurable, and lasting outcomes for communities and nature.

Our Guiding Principles

Our Theory of Change recognizes that by understanding the needs of both people and wildlife—and by learning together and investing in people—we create a collaborative working environment that balances the need for healthy ecosystems, stable wildlife populations, and prosperous communities.

Our 2030 Strategic Plan

We are collaborating with communities and partners to tackle some of the world’s most pressing challenges in the coming years by driving effective, measurable, and lasting outcomes for people and the planet – both in Tanzania and beyond.

Lioness hanging out in a bare tree
Northern Tanzania mountain at dusk

Our Core Values


We act dynamically in the face of change and ensure that our efforts result in measurable, positive impact on the ground.


We value the concept of symmetry and emphasize win-win, synergistic outcomes for people and wildlife.


We champion partnerships and believe people and organizations must join together to solve conservation challenges.


We mobilize and uplift our co-workers, partners, and fellow community members to inspire and motivate sustainable change.


By evaluating existing practices, encouraging strong science, and learning from experience, we continually develop new models, tools, and concepts.


We embrace a diversity of opinions and ideas, and we treat our co-workers, partners, supporters, and fellow community members with dignity.



APW was co-founded in 2005 by Dr. Laly Lichtenfeld and Charles Trout with a mission to create win-win solutions for people and wildlife in Tanzania.

Members of the African People and Wildlife team

Leadership and Staff

Get to know our founders, staff, board of directors, and field team members.

Staff member leading meeting at Noloholo

Our Holistic Approach

We create a more balanced world by delivering win-win outcomes for people and nature.

Herd of elephants walking near Noloholo